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Online Shopping Figures For the UK
Since its humble beginnings, the online retail market has grown steadily. This is especially evident in the UK where ecommerce accounts for 20% of retail sales.
Many shoppers use online shopping to research brands prior to purchasing, and 45% like to "buy online, then pick it up in stores". This is a change in the way people shop that brick-and-mortar shops should be aware of.
1. Online retail sales in the UK
There's no denying that retail sales online have increased dramatically in the UK in recent years. In fact, according to 2023 statistics, the B2C e-commerce market is expected to grow to nearly $120 billion by next year. This growth is driven by changing consumer shopping habits and the use of digital transformation technologies by retailers. In the end bricks and mortar shops are experiencing a decline in popularity as more consumers are turning to online retailers to make their purchases.
With this in mind, it's essential for both pureplay and omni channel retailers to understand what drives consumers to buy online. We've compiled retail sales figures and stats that are both eye-opening and informative to assist you.
Fashion is the most sought-after retail industry in the UK, accounting for 28 percent of all e-commerce sales. This is likely due to the availability of a larger variety of items and the convenience of trying on clothes without leaving home. Electronics is second with 16% of online sales. This is likely due to the constant need for new gadgets and the desire to keep up with latest technology. Online sales of leisure and hobbies products account for 15% of all e-commerce sales.
When asked about the factors that drive shoppers to shop online 57 percent of UK customers cited convenience as the primary reason. This is followed by 48% who cited price comparison, and 37% who said they were seeking special discounts or offers. These results indicate that UK consumers are less influenced by price than their European counterparts and are more focused upon convenience and a wide product variety.
2. Online shopping in the UK
Shopping online Shopping figures uk is now a part of daily life for many UK consumers. Nearly half of UK residents aged 65 and older have made a purchase online in the last year. With a wide variety of payment options customers can also decide how and when they want their goods to be delivered.
There are many reasons for shoppers to shop online, online shopping figures uk some of the most popular include convenience, price, and availability. In fact, 57% of shoppers cite convenience as their primary reason to shop online. Then, another 48% cited lower prices and 37% mentioned a greater selection of choices.
UK consumers are also becoming more eco conscious with regards to their shopping online. For example, 79% of UK online shoppers say they recycle boxes and other packaging materials they have purchased from their purchases. They may even take action if believe that their packages are not coming in environmentally friendly packaging.
In addition to decreasing their environmental impact, a few consumers are also trying to make their shopping experiences more personal. For example 35 percent of UK shoppers have bought clothes, footwear, or accessories from a retailer that has their size information stored on the file. This allows them to skip the return process and to get what they want quicker.
It is interesting to note that UK customers are reported to be more willing than ever before to wait for online orders. This could be because they are more used to the slower delivery times and are more aware of how long it takes for an item to arrive in the mail.
3. Online shopping in the UK according to the age group
Shopping online in the UK is a popular activity for a large number of people. Clothing and accessories are among the most popular items followed by food items, and entertainment such as movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. It is also easy to compare prices and items online when making these kinds of purchases.
It is essential to realize that online shoppers come from a variety of backgrounds. This makes it vital for e-commerce businesses to know the demographics their customers are seeking when they purchase products. Additionally it is crucial to be aware of how much time each age group spends shopping online. For example the younger generation is far more likely to shop using mobile devices than any other age group. This is due to the fact that this age group is time-poor online Shopping Figures uk and will use multiple devices to complete online tasks.
Older generations tend to be more sceptical about their buying habits and less influenced by online advertising. They also prefer visiting high-street stores to touch and feel products before making a decision. But this doesn't mean they won't buy online due to the convenience and stress-free nature of online shopping remains attractive to them.
Another interesting aspect to be considered when shopping online is the fact that older generations are more likely than younger generations to expect and demand free shipping on all their purchases. They are also more likely to abandon carts when shipping costs appear excessive. In addition 61% of people over 55 say they will add more items to their cart in order to reach the free delivery threshold.
4. Online shopping in the UK depending on gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make big purchases, such as electrical appliances and furniture. Both groups are also more likely to purchase fashion as well as health and beauty as well as home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by the way the retailer has responded to the COVID-19 pandemic, with 69% of them searching for brands that support and are in close contact with their local communities.
Clothing and shoes are the most popular products for online shopping in the UK. In fact, a whopping 62 percent of female British online shoppers purchased these items in 2020. However the online sales don't just apply to the clothing sector and there are a myriad of other products on sale, such as kitchenware, jewellery, and sports items.
In the process, online shopping is becoming increasingly popular as a way to find the most affordable prices on these items. In fact, some analysts predict that online sales will make up nearly one third of all retail sales in 2024.
While some retailers struggle to keep up with the growth in cheapest online grocery shopping uk sales, others are flourishing. Online sales are booming in health and wellness as well as home and garden and consumer electronics.
In the future, online shopping for these products is expected to increase. As the number of internet users increases it is expected that online shopping will become more popular in the near future. As online shopping grows more popular, merchants must ensure that their sites are optimized for mobile devices. They should also offer a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a major European online marketplace. Its consumers are influenced by the convenience, affordability and wide range of products when they shop online. These factors make it a great location for retailers looking to improve their online presence and offer seamless shopping.
During the COVID-19 epidemic, online sales grew significantly because consumers were looking for secure and convenient alternatives to in-store purchases. This trend has continued post-pandemic as consumers continue to use online shopping as an attractive alternative.
Shopping online is a significant aspect of UK retail, and some estimates suggest that it could make up a third of retail sales by 2024. This is due to the growing popularity of e-commerce among consumers and advancements in technology.
In the UK 57% of shoppers who shop online mention convenience as the primary reason for them to shop online. The 48% who say it's easier to find deals and special deals and the 37% who say that there's a greater selection of products online are closely behind. This contrasts with Europe where a larger percentage of consumers said that lower prices were the primary reason for their purchase online.
Consumers are also willing to try new brands and products when they shop online. Online shoppers are open to trying new products and brands. Half of consumers are willing to try them when they shop on marketplaces like Amazon. Buy now pay later checkouts are a favorite option for UK customers with 29% of online shoppers using a buy now, pay later option over the last year.
In addition to this an effective return policy is an essential aspect of the online shopping landscape for the UK. The majority of online shoppers (59%) look up a retailer's return policy before buying, and nearly half expect retailers to arrange and pay for return shipping.