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Online Shopping Figures For the UK

Since its humble beginnings the market for online retail has grown steadily. This is especially evident in the UK, where ecommerce represents 20% of all retail sales.

Shopping online is a common method for shoppers to look up brands and make purchases. 45percent of consumers prefer to "buy online and then pick it up at the store". This is an interesting change in consumer behaviour that bricks-and-mortar stores should take note of.

1. Online retail sales in the UK

It's not difficult to see that Online Shopping Figures Uk retail sales in the UK have risen significantly over the past few years. In fact, according to data from 2023 the B2C e-commerce market is set to hit almost $120 billion by next year. This is because of changing consumer shopping patterns and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar stores are losing popularity as consumers increasingly shop online.

To do this, it's essential that both pureplay and omnichannel retailers know what drives consumers to shop online. To help you do this, we've put together an assortment of retail sales figures and other statistics that are both eye-opening and shocking.

Of all the retail sectors, fashion is the most sought-after, accounting for 28% of all e-commerce sales in the UK. This is probably due to a wider selection of merchandise that are available and the convenience of being able to try on clothes without having to leave home. Electronics is the second most popular, with 16% of all e-commerce sales. This is likely due to the constant demand for new gadgets and a desire to keep up with the latest technology. Hobbies and Online Shopping Figures Uk leisure items are also a popular purchase online, accounting for 15% of all online sales.

When asked why they shop online, 57% said it was because of convenience. In addition, 48% of them cited price comparison while 37% said they were seeking discounts or special deals. These findings suggest that UK consumers are less influenced by price than their European counterparts and are more focused upon convenience and a wide variety.

2. Online shopping in the UK

Shopping online has become a daily part of life for many UK residents. Whether it's to buy groceries, electronics or even clothes - more than half of UK residents over the age of 65 have made an online purchase in the last year. With a variety of payment options available buyers can also pick the time and date they would like their items to be delivered.

Price, convenience and accessibility are among the top reasons why shoppers shop online. In fact, 57% of shoppers who shop online cite convenience as the main motive behind their shopping. Then, another 48% of them cited lower prices, while 37% said they have a wider selection of choices.

The habits of online shopping among UK consumers are also becoming increasingly environmentally conscious. 79 percent of UK shoppers recycle boxes and other packaging material from their online purchases. They may decide to take action if their purchases are not packaged in an environmentally green manner.

In addition to reducing their environmental impact, some customers are also seeking to make their shopping experience more personal. For instance 35 percent of UK consumers have purchased clothes, footwear, and accessories from a retailer who stores their size information. This allows them to avoid the return process and get what they want quicker.

Incredibly, UK consumers are reported to be more willing to wait for online grocery stores that ship orders than they were during the pandemic. This could be due to the fact that UK consumers are more accustomed to the slower delivery time and are aware of the length of time it takes to receive an item through the mail.

3. Online shopping in the UK depending on the age group

Shopping online is extremely popular in the UK. Accessories and clothing are the most popular purchases followed by food items, and media like movies and music. Online shopping is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is because consumers find these events very convenient. Comparisons of products and prices are also feasible when making these purchases.

It is crucial to understand that online shoppers are a diverse group. This makes it vital for ecommerce companies to understand what their target audience is looking for when purchasing products. Additionally it is crucial to be aware of the amount of time each age group is spending shopping online. The younger generation, for instance, is more likely to use mobile devices to shop than any other age group. This is because the younger generation is less time-conscious, and will use several devices to complete online tasks.

Older generations tend to be more conservative in their purchasing habits and less influenced by online advertisements. They also tend to visit stores on the high street to see and touch products prior to making a purchase. But this doesn't mean they will not buy online, as the convenience and ease of use of online shopping is very appealing to them.

Another interesting aspect to think about when it concerns online shopping is that the older generation is more likely to expect and demand free delivery on all their purchases. In addition they tend to drop their carts when they believe that shipping costs are too high. In addition, 61% of over 55s claim that they will add more items to their cart in order to reach the threshold of free delivery.

4. Online shopping in the UK according to gender

Men and women in the UK are equally likely to purchase items online. However, women are more likely to make large purchases, such as furniture or electrical appliances, than men. Both groups are more likely to purchase fashion products, home and garden items, consumer electronics, and health and beauty products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were affected by the response of retailers to the COVID-19 outbreak. 69% of these shoppers were looking for brands that backed and collaborated with their local community.

Clothing and shoes are the most popular products for online shopping in the UK. In fact, 62 percent of female British online shoppers bought these items in 2020. However online sales aren't limited to clothing and there are a myriad of other products on sale, like kitchenware, jewellery and sports items.

As a result, online shopping is becoming more popular as a method to find the most affordable prices on these products. In fact, some experts predict that ecommerce sales will account for nearly one third of all retail sales in 2024.

While some retailers are struggling to keep up with the growth in online sales, others are thriving. Online sales are increasing in health and wellness, home and garden, and consumer electronic.

In the future, online shopping for these products is expected to increase. As the number of people who use the internet increases it is anticipated that online shopping will be more popular in the future. As online shopping is becoming more popular, retailers must ensure that their websites are optimized for mobile devices. They should also offer a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is one of the top European online marketplaces. Its consumers are influenced by the convenience, affordability and wide range of products when they shop online. These factors make it a great place for retailers who want to invest in their web presence and offer an easy shopping experience.

During the COVID-19 pandemic, online sales grew significantly because consumers were looking for secure and convenient alternatives to store purchases. This trend has remained in place post-pandemic as consumers continue to embrace online shopping as an attractive alternative.

Online shopping is a significant part of the UK retail industry, with some estimates suggesting that it will comprise one-third of all retail sales in 2024. This increase is the result of the increasing use of ecommerce by consumers and technological advancements.

In the UK, 57% of online shoppers cite convenience as the main reason they shop online. This is followed closely by 48% who state that it is easier to discover special deals and offers as well as 37% who say there's a wider selection of merchandise available online. In Europe, a higher proportion of shoppers mention lower prices as a key reason for them to purchase online.

Online shoppers are also willing to test new products and brands. Nearly 25% of online shoppers have bought products they've never purchased in a store before, and half are eager to try new products when shopping on an online marketplace like Amazon. UK customers are awed by the buy now, pay later checkouts. 29 percent of buyers who shop online have made use of this method in the past year.

In addition to this an effective return policy is a vital aspect of the ecommerce landscape in the UK. The majority of online shoppers (59%) will look up the returns policy of a retailer prior purchasing, and more than half will expect a retailer to be responsible for organizing and paying for return shipping.